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New development direction of PVC leather in the future
Jan 26, 2018

Polyvinyl chloride (PVC) is yellowish semitransparent and glossy. A polymer with a random configuration. It is a general-purpose synthetic resin. According to the addition of plasticizer, it can be divided into two kinds: hard and soft PVC.


PVC leather will develop in the new direction in the future. The use of decorative leather has a history of about 30 years. With the progress of social civilization and the development of science and technology, the original handwork has evolved into mechanical processing. Italy is the capital of leather, the main origin is South America, Europe, Brazil, Argentina, Thailand, China and other places.

Polyvinyl chloride (PVC) is yellowish semitransparent and glossy. A polymer with a random configuration. It is a general-purpose synthetic resin. According to the addition of plasticizer, it can be divided into two kinds: hard and soft PVC.


The use of decorative leather has a history of about 30 years. The original handmade process has evolved into mechanical processing with the progress of social civilization and the development of science and technology. Italy is the capital of leather, the main origin is South America, Europe, Brazil, Argentina, Thailand, China and other places.


Common products: plate, pipe, sole, toy, door and window, wire outer skin, stationery, packing box, etc.


China's economic development has entered a critical period of steady growth, structural adjustment and transformation. The trend of long-term improvement has not changed. Under this background, the national leather industry is still in an important strategic opportunity to develop at a higher level.


The market environment is changing. In the 2013, the impact of the international financial crisis continued, and the uncertainty of the world economy still existed. Although the markets in the United States and other developed countries show signs of better or better, the subsequent impact of the crisis is still continuing. In this big environment, the overcapacity resulting from insufficient market demand, the trend of slowing growth is becoming more and more obvious. After 30 years of rapid development, China's artificial leather industry has entered a hard period of adjustment and transformation.


Although the cost of the factor is rising, the advantages of the artificial leather industry in China will be more prominent in the new round of competition.


Although the export market is going down, the country has further accelerated the pace of urbanization, and the new consumer market, including e-commerce, has been extraordinarily active. The appearance of consumption patterns such as product customization and customization has changed consumption to service consumption. The changes in the consumption environment and form have provided a new space for the transformation of the commercial model and the development of the market for the artificial leather industry in China.


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